A recent National Association of Realtors study found that 47% of home buyers search online for their next home. While most of those buyers start their search on websites like Zillow and Redfin, an increasing number are using YouTube to find their next home.
So, if we consider selling our home, we should make a video. Video is a powerful medium that can help us highlight the best features of our home and get more exposure for our listing.
How to make a stunning video when selling our home?
Making a home selling video doesn't have to be complicated or expensive. With some creativity and effort, we can create a stunning video that will wow potential buyers. Here are some tips to get us started:
- Starting with a strong introduction.
- Showcasing the best features of our home.
- Giving a tour of the property, inside and out
- Highlighting the unique selling points of our property.
- Ending with a call to action, such as contacting the real estate.
Moreover, to get the best result, here are some tips: using a tripod to keep the camera steady, shooting in HD, using a wide-angle lens, and editing the video professionally using an online video editor tool.
If we still need convincing, here are the six best reasons to include a video when selling our home.
- A video is worth a thousand pictures.
A video is worth a thousand pictures when selling a home. This is because a video can show potential buyers all the features of a home without them having to be there physically. A video captures the dimensions of a room and how the space is utilized far better than pictures alone. It is a great marketing tool that can give buyers a realistic view of the property. In just a few minutes, a video can show off the layout of the home, the surrounding neighborhood, and all of the amenities that come with the property that might be missed in photos. Additionally, it can be a valuable tool for us to gauge interest and get feedback from potential buyers.
- Potential buyers can see a lot in a video tour.
A video tour is a great way to show potential buyers what it's like to live in our home. We can give them a tour of the rooms, show off the amenities, and tell them about the local area. This can give them a good idea of what it would be like to live there and help them decide whether to buy.
An excellent way to incorporate this feature into our VR experience is by using 360-degree videos that include footage from different angles (like floor plans). This will make it easier for buyers who don't have access to Google Cardboard devices—or even those who do!
- A video is easy to share
With the rise of social media, sharing videos has become easier than ever. When selling our home, using a video is an easy way to share information about our property with potential buyers to give them a better sense of our home. We can upload videos to the internet and share them through social media, email, and other online channels. We can also post our video on our website or blog to help increase traffic to our site. The possibilities are endless! Furthermore, rather than simply posting a standard property listing, sharing a video with many different places allows it to reach a larger audience.
- A video can humanize the selling process.
There's no doubt that selling a home can be a stressful process. Many things can go wrong, from finding the right buyer to ensuring the sale goes smoothly. But one thing that can help is using video to humanize the process.
A video can help potential buyers see our home as more than a property and show them what it's like to live there and what the neighborhood is like. It can also help them feel more connected to the home and us and give them a sense of our personality, making them feel more comfortable working with us. This can make the whole process feel more personal and less like a transaction.
- A video can give potential buyers a sense of urgency.
When we release a property-selling video, it can create a sense of urgency for potential buyers. This is because we are showing that we are ready to move on from the property and want to sell it as quickly as possible. In addition, we are also indicating that we are open to negotiating the price of the home. This can be a great way to get potential buyers interested in the property.
By releasing a video showcasing all of the home's features, potential buyers will be more likely to feel the need to act quickly to secure their dream home.
Furthermore, we may release a video showing the house in its best light and include a call to action, such as "call now for a showing." This can help create a sense of urgency in the potential buyer's mind and may result in a quicker sale.
- We can use a video to answer Frequently Asked Questions.
Many home sellers are looking for ways to answer Frequently Asked Questions (FAQs) about their homes, such as how to get pre-approved for a mortgage, etc. Including a video is a great way to do this. We can provide potential buyers with valuable information about our home by creating a short video to answer common questions about the home-buying process. Additionally, we can provide them with a better understanding of our property and help them make a more informed decision.
Wrapping Up!
A well-made video can also help us sell our home faster, for a higher price, and to larger potential buyers. We hope the reasons provided in this article convince us of the importance of including videos when selling our home. If you need help getting started, plenty of great video editors can help you create a professional-looking video.