Isn't using an agent free when you buy? Well, this is one of the most common questions we get from new homebuyers:
"My Realtor friend told me that it's free to use their services. Is that true?"
In this article, we'll debunk this homebuying myth and explore who actually pays the buyer's agent commission.
Who pays the buyer's agent commission?
(spoiler alert: it’s you - the homebuyer)
As a buyer, your agent and the seller’s agent split a commission fee – typically 5-6% of the purchase price of the home. And while this fee is technically paid by the seller, it’s factored in to how much sellers list their home for.
Since these fees get baked into a home’s listing price, and you’re the only one who has to pay money at closing, the buyer's agent commission gets passed onto you when you buy a home. In other words, it comes from your mortgage/loan on the home.
Here’s what honest real estate agents had to say in articles on Realtor.com, HGTV, and The Balance about who pays the seller's and buyer's agent commissions:
Standard practice is that the seller pays the real estate commission of both the listing agent and the buyer's agent, according to Ruth Johnson, a Realtor® in Austin, TX. But she also points out that "while sellers pay the fees, they usually wrap them into the price of the home. In that sense, you could say the buyer pays the fees."
Sellers factor in the cost of commissions when they price their homes. Typically, the listing agent and the buyer's agent split the commission from the transaction. ‘The funds come off the seller’s side, creating the illusion that the seller pays,’ says Fred McGill of SimpleShowing. "But you are the only one bringing money to the closing table."
It can be argued and, quite rightfully so, that the buyer always pays the commission. Why? Because it's typically part of the sales price. If the seller did not sign an agreement to pay a commission, the sales price might have been lowered. - Elizabeth Weintraub, Broker-Associate at Lyon Real Estate
Agent fees are your single largest expense when buying a home.
Sure, you'll have to make a downpayment of 3% - 20% of the home price, but have you considered the embedded cost of your agent? Since real estate agent commissions are rolled into a home’s asking price, as a buyer, you’re essentially footing the bill when it comes time to close on your home.
A consumer could theoretically purchase a home for 3% less than the advertised price if the homebuyer negotiated directly with the seller and their listing agent, instead of hiring a buyers agent. For example, you could make an offer of $291,000 on a $300,000 home and this would be equivalent to a $300,000 offer from a consumer who is using an agent. This is because a $291,000 offer with no buyer agent commission is equal to a $300,000 with a 3% buyer agent commission. In other words, the net proceeds would be the same to the seller in either case.
So, what are you paying your buying agent for?
Before the internet, buyer's agents had to pull home listings for their clients, drive them around on home tours, price every home based on comps, and handle all of the offer and closing paperwork manually.
While today’s buyers often prefer to house hunt on their own, traditional real estate agents may still spend 80% of their time driving potential clients around who may never make a deal and marketing themselves to find new clients.
The 2.5 - 3% buyer's agent commission you pay mostly helps to cover these sunk costs rather than the time they spend actually helping get your offer accepted and getting you into your new home.
This is why we let you keep up to half of our commission
In short, buyer's agents work has evolved, but their fees haven’t. And it's not just the internet that has made the process easier for the agent and the consumer, more specifically, it's the advancements in mobile technology.
Here are a few examples of how the mobile revolution (circa 2008 - 2012) has drastically changed home buying in ways that benefit both agents and consumers: mobile/bluetooth access of lockboxes, online home valuation models, real estate search apps, mobile-ready maps, aerial maps (google), street view maps (google), mobile-ready property boundary identification, e-sign via mobile device, mobile booking of home tours, mobile notary, and mortgage e-sign.
Most homebuyers are doing a ton of the legwork to find the home of their dreams. Rarely does an agent find a "pocket listing" or off-market property like in the old days. That's why we reward our clients by letting them keep up half of our commission in Florida, Texas and Georgia (the markets we serve). We also help homeowner sell for a flat 1% listing fee in the same states.
How can SimpleShowing afford to give back half the buyer's agent commission fee?
Our agents keep 1.5% of the commission and refund the other 1.5% to our buyers. We can refund part of the commission because we’ve focused on making the homebuying process more efficient, which means we can pass the savings onto you. Consumers could still attempt to contact the seller or the listing agent directly, but most consumers (and especially first time homebuyers) need a bit of guidance when negotiating the terms and getting you to the closing table. These are the parts we help with. There truly are very few hard costs in shopping for a home, which is why it's silly to pay an agent thousands of dollars to simply unlock a few doors and write a offer.
How we’re different:
- Instead of relying on just one agent who may or may not be available, we’ve created a model where buyers get access to an entire team of homebuying experts to help, answer the hard questions, and reach out to seller's agents for property-specific information 9am-7pm, 7 days a week.
- Our agents are employed by SimpleShowing and focus primarily on showing homes and writing offers. They spend less time on prospecting for new clients, so they're able to show you homes on-demand by booking through our website or mobile app.
- We only pair you with one of our top-rated local buying agents once you’re ready to see a home or make an offer. Because our buying agents only work with you once you’re ready to buy, they’re able to provide their expertise during the most important part of the buying process: getting your offer accepted and guiding you through negotiations, closing, and escrow.
- And, because you're buying agent hasn’t spent most of his or her time driving you around or looking for new clients, we can give you full support and serious savings when you need them the most. So, you get thousands back when you buy with us — 1.5% of the purchase price of $5,000 on average towards closing costs.
We believe that homebuying doesn’t have to be hard, and that your dream home doesn’t need a gatekeeper.
Buying a home is slow, frustrating, and expensive. Yet, it hasn’t changed in 80 years. So, we’ve invented the modern way to buy.
At SimpleShowing, our mission is to make buying a home simple and more affordable by giving everyone the confidence to own their future.
So far, we’ve helped thousands of folks buy hundreds of homes in Georgia, Florida and Texas and saved homebuyers over $1 million in unnecessary fees.
Still have questions on buyer's agent commission or how our commission refund works?