When starting a business, many people often focus on the core aspects such as product, service, and customer. However, you should also consider the impact of location on the likelihood of success. Business location is an essential factor that can have a significant impact on the success of your business. It can affect the customer base, the cost of doing business, and even brand recognition. If you choose a location unsuitable for your business, it can lead to costly mistakes and failure. Here are some ways that location can affect the success of a business.

Brand Visibility

Brand visibility refers to how easy it is for customers to find your business. A prime location with good visibility can help you attract more customers and increase brand awareness. Customers are likely to remember your business if they see it often or pass by it frequently. For public-facing businesses, you should choose a location that has a lot of foot traffic and is easily accessible. You also need to ensure you have good signage to help customers find your shop or business.


You want your business to be in a location where customers can easily access it. If customers have to go out of their way or make a special effort to visit your store, they won't do it. Choose a convenient location for customers and easy for them to reach. You need to consider other factors such as public transportation, parking availability, and the distance from competitors when choosing a business location.

However, accessibility is a bit tricky. Having your business located too close to competitors can lead to direct competition and may reduce profits. Similarly, if your business is too far from competitors, there may not be as many customers around, and you may be unable to capture enough of the local market share.


The cost of doing business in a particular location also plays a vital role in determining its success or failure. Consider the cost of renting or buying a space and other operational costs such as electricity, taxes, and maintenance. A good location may come with higher rent, but it can also lead to more customers, which means more profits. If a location is cheaper but not suitable for your business, then it will be a waste of money and time. Carefully consider your budget and business needs before choosing the final location. Security also affects the cost, so be sure to factor it in.

Before you start a business, it is crucial to comply with local legal requirements. Different cities and states have different rules and regulations for businesses, so make sure you are aware of them before signing any contracts or leases. Check if any zoning laws might restrict your business in certain areas. For example, restaurants may not be allowed near residential areas or light industrial sites.

You can consult with local real estate agents to learn about the laws and regulations in the area. Experts such as the Jeff Tabor Group can help you understand the different business laws and regulations in the area and help you find the right location for your business. Make sure you do your due diligence and research before signing any contracts.

Employee Morale

Imagine having to drive for two hours to get to work. Not many people would be happy about it, and it can significantly reduce employee morale. Consider your employees when choosing a business location and make sure it is accessible. This will help ensure that your employees are motivated and productive, leading to higher profits.

Choosing the right location for your business can significantly impact its success. Make sure you take the time to consider all factors and choose a suitable location for your business needs, budget, and legal requirements. With careful planning and consideration, you can ensure your business has the best chance of success in its new location.